

The Penn & Beech Wholesale and Private Label Program
Use the power of fragrance to enhance your brand in truly unique ways.
Our ability to smell is directly linked to the part of the brain that processes memory and emotion. These traits are what make scent the most powerful of the senses. By adding your name to a one-of-a-kind fragrance, your brand will increase in recognition, stand out from competitors, and become synonymous with a top-notch experience. A wholesale, private label candle from Penn & Beech is just the way to set your brand apart from the rest and create a memorable experience for your customers.

Contact Us about wholesale and Private Label Candles Today

A Custom Wholesale Candle Program Tailored to Your Brand’s Needs
Whether you are an international brand or small local business, the private label and wholesale candle program at Penn & Beech can be tailored to meet your unique needs. We have experience working with a variety of markets and industries to create custom candles for retail merchandise; marketing campaigns; corporate clients; internal gifting for employees and salespeople, gifts for show attendees (such as film festivals and conventions), and more.
Here are just a few of the reasons you’ll love partnering with us on a retail or B2B candle:
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Variety
Our collection of more than 100 fragrances is unparalleled in the industry, and our team of scent experts will help you blend fragrances together to create a truly custom scent that is unique to your brand. This process can be done in person in our retail shops in Columbus, Ohio and Indianapolis, or remotely via scent samples mailed to you. The range of wholesale candle scents that we have available will give you the freedom to create a fragrance blend that represents your business exactly as you envision.
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Efficiency
We strive to keep the process efficient and straightforward for customers. You’ll work directly with our wholesale program manager to discuss your vision and create your custom private label candle, moving as quickly or slowly as needed for your company and project. Pricing and options are provided upfront, with no hidden costs.
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Full Stock
We keep our most popular vessels in stock in a variety of colors, allowing you to create a custom candle in as little as three weeks. If our stock options do not fully meet your brand’s vision, we have established relationships with a number of vendors and can work with you to source other vessels as needed. Our vast scent collection and unique vessel selection provides you with unlimited opportunities for your bulk or wholesale candles.
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Custom Labeling
Our custom labeling is offered for both the front and bottom of your candle vessel, with professional printing and application included. You can choose to simply brand your private label candle with your logo, or you can design something more enhanced if you would like to take it up a notch! And for those who really want to stand out, you can even have your vessel custom painted and printed by our preferred vendor if your budget and timeline allows.
Scent Development
At Penn & Beech, custom fragrance is at the heart of what we do! With fragrances in our collection ranging from Awapuhi to Yuzu, you are sure to create a custom scent that is truly unique for your brand. We encourage you to get creative—and that’s why creating a custom scent is always included in the price. The scent development process can be done in person in one of our Columbus, Ohio or Indianapolis, Indiana shops, or remotely if you live outside our brick-and-mortar markets.
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In-Shop (Columbus or Indianapolis)
If you are lucky enough to live near one of our shopis, we'd love to host you for an in-person scent consultation. You'll work one-on-one with one of our Scent Experts, who will walk you through the process of creating your own custom-scented candles that best capture your desired scent vibe. You will create ~3 custom scent blends, which you can then take home to test burn before making any decisions. The process takes about 60-90 minutes in the shop, and then two hours for the candles to cure. We recommend only key decision makers attend the scent consultation — with a maximum of four guests — so you don't have a "too many noses in the kitchen" type situation.
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Remote
If you don't live near one of our shops, not to worry — you can still create a custom scent! We have years of experience developing custom scents through snail mail. This process works best if you have a clear idea of what type of scent you are envisioning — the more specific, the better. We'll then use our expertise to create 3-5 sample candles, which we'll ship to you for test burning. Hopefully we'll nail the perfect custom scent the first time, but if not, no problem — we are happy to ship a second round of samples at no additional cost. We want you to love your custom scent!

Wholesale Candles Provide Unlimited Opportunities for Your Brand
Options for personalizing and customizing wholesale candle scents to represent and enhance your company are endless with Penn & Beech. Our team is eager to help you achieve exactly what you envision, all to deliver a one-of-a-kind scent experience for each of your customers or clients.
We know how important it is to create an extraordinary brand, a remarkable product, and a memorable experience, and we firmly believe that there’s no better, or more unique, way to achieve that than with a private label candle.
Penn & Beech has experience in a wide range of markets. Take a look at some of our past and current wholesale scented candles and private label lines below.

Front / Side Label
The front or side of the vessel is the perfect place to put your company’s logo on display! You are also welcome to design a special label just for your candle, with blend information or other candle-related or branding details.
Most logos look great printed on a clear label placed on a white vessel. Some may look better printed on a colored background. Depending on the vessel you choose, other label types may need to be considered and sourced at an additional cost. For example, amber vessels look nice with white text on a clear label, while black vessels look best with matte finish or textured labels. These labels are generally sourced from specialty printers and may add cost and timeline to your project.
We will take a look at your logo and make style and sizing recommendations based on our expertise.

Bottom Label
We offer a co-branded standard design bottom label that can be customized to include your brand name / candle name / scent information / etc. You are also welcome to design your own co-branded or fully privatelabel bottom label to match your front label and/or branding. If neither is of interest, you can opt for a basic bottom warning label, instead.

Frequently Asked Questions About Our Bulk Wholesale Candles
What brands have you supplied wholesale candles to?
We have worked with a wide variety of brands and have been able to create unique scents for each of them. Some of the companies that we’ve been fortunate enough to work with include:
- Mario Badescu
- Wendy’s
- Miller Light/Miller Brand
- MGM Grand/Skylofts
- NBA – Indianapolis Pacers
- WNBA – Indianapolis Fever
- Indianapolis Indians
- USA Women’s Gymnastics
- North Coast Golf Co.
- Cohasset Golf Co.
- Kettle One Vodka
- Belgian Boys
- Salesforce
- Watershed Distillery
- Land-Grant Brewing Co.
- BrewDog
- Cameron Mitchell Restaurants
- Indianapolis Children’s Museum
- Hotels at Home
- IU Kelley School of Business
- Le Meridien/The Joseph Hotel
- Linking Events
- M/I Homes
- Two Chicks District Co.
- Lexington Brewing Co.
- Johnny Walker
What are Penn & Beech candles made of?
Our candles are created from soy wax blends, premium fragrance oils, and cotton paper wicks. The fragrance oils themselves are made from synthetic and essential oils. One of the many benefits of our candles is that we do not utilize harmful chemicals, or artificially enhance our candles’ scents. We are passionate about creating candles that have an authentic and unique scent.
What Sets Us Apart
Our hand-poured, soy-wax blend candles are made of premium natural oils that are free of metals and contaminants for a well-balanced burn that’s safe for your home. Choose from one of our signature Penn & Beech Candle Company scents or create a blend that’s unique to you with our pour-your-own candle experience.